Boux Avenue Launch | White Rose Centre

Last week I attended the the Boux Avenue Launch at White Rose Shopping Centre. Theo Paphitas was there to make a grand opening to his 18th store which I have been very ecstatic to shop in after hearing good things about it. After cutting the banner, the shop was filled with customers who were eager to shop in the brand new shore.

First up Boux Avenue is a lingerie brand which was first set up 2 years ago and can be found in 18 stores and online. You can find many different designs and fittings of luxurious lingerie, nightwear, swimwear and even beauty necessities. 
Before the shop opened to the public, I was able to get a first preview of the shop as press and get a tour of the facilities on offer. The fine detail of the shop itself was just gorgeous! The white and black contemporary design with glitzy interior is so pretty. There were so many delicate designs and bold prints, I could not pick my favourite! The neon spring/summer 13 collection was amazing! I loved the bridal section with Mr and Mrs robes!
The changing rooms are named after different fabrics and with excellent customer service. There is a free concierge service with complimentary bra fitting which I was told is a pleasant experience. The changing rooms even have three light settings, emulate day, dusk and night.
I was lucky to receive a bag full of goodies and if you were one of the first 50 customers making a purchase at that time, you got a little mini goody bag. But what I was most excited about was chatting and getting a picture with the dragon himself, Theo Paphitis… 
These are the things I got in the goody bags. I love the body and hand creams and can’t wait to burn the candle!
Have you bought anything from Boux Avenue?
Thanks for reading!!


  1. I adore Boux Avenue! Everything is so gorgeous and it fits so well, something I can't say for a lot of other lingerie brands. Great post!

    Sophie xo | thatswhatsophiesaid

  2. Wow, thats so cool that you got to meet Theo Paphitis :).
    The shop looks beautiful, I've never bought anything from there but I love treating myself to really pretty items of underwear.

    Sally x

  3. Looks like a really pretty shop, I have never been there before! xx

    Maddy from http://unstitchedd.blogspot.co.uk/

  4. this store looks awesome!

  5. I was invited to this but Leeds is a little too far lol. The lingerie in-store looks beautiful and so well done. I do love white packaged products (fits into my room nicely) I bet they smell lovely – adore the image with Mr Theo Paphitis xo

  6. I interned with Boux a little while ago, the girls that work there are so inredibly lovely! Store looks gorgeous! xx

  7. I've never heard of this brand before but it looks lovely! Will have to check it out 😀



  8. I know, so cool! Yes I need to go back and make some more purchases 🙂

  9. You should go in, really nice and the staff are very helpful x

  10. It is far from you, would have been nice to meet you though. The creams smell really good indeed!x

  11. Oh really?! The girls were lovely x

  12. Yes, check out the website 🙂

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