Last week I attended the the Boux Avenue Launch at White Rose Shopping Centre. Theo Paphitas was there to make a grand opening to his 18th store which I have been very ecstatic to shop in after hearing good things about it. After cutting the banner, the shop was filled with customers who were eager to shop in the brand new shore.
First up Boux Avenue is a lingerie brand which was first set up 2 years ago and can be found in 18 stores and online. You can find many different designs and fittings of luxurious lingerie, nightwear, swimwear and even beauty necessities.
Before the shop opened to the public, I was able to get a first preview of the shop as press and get a tour of the facilities on offer. The fine detail of the shop itself was just gorgeous! The white and black contemporary design with glitzy interior is so pretty. There were so many delicate designs and bold prints, I could not pick my favourite! The neon spring/summer 13 collection was amazing! I loved the bridal section with Mr and Mrs robes!
The changing rooms are named after different fabrics and with excellent customer service. There is a free concierge service with complimentary bra fitting which I was told is a pleasant experience. The changing rooms even have three light settings, emulate day, dusk and night.
I was lucky to receive a bag full of goodies and if you were one of the first 50 customers making a purchase at that time, you got a little mini goody bag. But what I was most excited about was chatting and getting a picture with the dragon himself, Theo Paphitis…
These are the things I got in the goody bags. I love the body and hand creams and can’t wait to burn the candle!
Have you bought anything from Boux Avenue?
Thanks for reading!!